I’m so glad you wrote this. I’ve worked up close with founders at early stage startups for 10+ years so I know the version of entrepreneurship many portray on social media is only one small sliver of reality. I worry for all of the people that aspire to “founder” because they think it’s all podcasts and photoshoots and mood boards. Everyone deserves more honesty and this is the perfect start.
It’s a disservice being done, and I understand why founders do it, because otherwise we’d seem truly insane, but it really doesn’t paint a full picture at all. My goal with this was to add some brushstrokes in case helpful to anyone out there!!
Such a great piece! Would be so eager to know what that first year looked like for you and what gave you the courage and momentum to take it from an idea to production.
thank you! i had fun that first year because EVERYTHING was new, a learning experience, and the courage + momentum came from the possibility of what it could be -- and this idea that i was creating something beautiful and delicious -- it always came back to the mission...and also proving to myself/my ego that i COULD build something, TBH!
Thank you for sharing💛I’m in the very early stages of starting a food brand, and your content has been the most grounding and honest advice I’ve seen, so really valuing every post!
Thank you so much!! Would love to hear about finding your customer before you had many, knowing market fit and how you knew Brightland’s story was resonating and what early signals told you the positioning was right!
I’m so glad you wrote this. I’ve worked up close with founders at early stage startups for 10+ years so I know the version of entrepreneurship many portray on social media is only one small sliver of reality. I worry for all of the people that aspire to “founder” because they think it’s all podcasts and photoshoots and mood boards. Everyone deserves more honesty and this is the perfect start.
It’s a disservice being done, and I understand why founders do it, because otherwise we’d seem truly insane, but it really doesn’t paint a full picture at all. My goal with this was to add some brushstrokes in case helpful to anyone out there!!
Such a great piece! Would be so eager to know what that first year looked like for you and what gave you the courage and momentum to take it from an idea to production.
thank you! i had fun that first year because EVERYTHING was new, a learning experience, and the courage + momentum came from the possibility of what it could be -- and this idea that i was creating something beautiful and delicious -- it always came back to the mission...and also proving to myself/my ego that i COULD build something, TBH!
Thank you for sharing💛I’m in the very early stages of starting a food brand, and your content has been the most grounding and honest advice I’ve seen, so really valuing every post!
I am so happy to hear that, and how exciting! Let me know if there are any topics or questions you have for me!
Thank you so much!! Would love to hear about finding your customer before you had many, knowing market fit and how you knew Brightland’s story was resonating and what early signals told you the positioning was right!
The beauty is in the details, always. Love this post. So interesting about Indra. What was the most thoughtful question she asked?
Thank you 🤍 she asked me the most detailed , minute questions about my supply chain that only a laser sharp operator ever could … blown away
“because it is the architecture underneath everything beautiful you’ve built.” — exactly ✨
💜💜💜