Walking in beauty

A philosophy I return to often, and a business collaboration that grew from it

A few years ago, I came across the concept of the Beauty Way.

It’s a philosophy rooted in Navajo and Indigenous spiritual traditions, centered on a word, Hózhó, that holds beauty, balance, harmony, and wellness all at once. To walk in beauty is to move through the world as if beauty itself is the point. Not beauty as aesthetics or luxury, but beauty as a form of rightness, a way of saying: this matters, this deserves care, this is worth doing well.

I’ve read widely around this idea since then, and the more I sit with it, the more I recognize it as the throughline of my own life.

In Vedic astrology, I’m a Taurus in ways that run all the way through me. Taurus is ruled by Venus, the planet of beauty, sensory richness, devotion, and Taurus doesn’t love beauty frivolously. It loves it because beauty is how spirit makes itself tangible, how we know something was made with care, that it was meant for us.

When I trace the throughline of my life, this is what I find: a single orientation toward beauty that predates any decision I ever consciously made. The homes I’ve tried to make beautiful, the meals, the way I genuinely cannot send something into the world unless it feels right in every dimension I know how to feel.

Which makes Brightland less like a business I built and more like a natural consequence of who I am. I started it because I wanted to bring something into the world that was actually good, actually made with care, and the Beauty Way has been the operating philosophy from the beginning, even before I had this language for it.

So it feels very right that today, we’re launching a collaboration with Hill House Home.

If you know Hill House Home, you already understand why this felt inevitable. When you google Hill House, its description is “lifestyle brand that brings beauty and joy to every day rituals.” Perfection. And, Nell Diamond has built something with rare coherence, a particular sensibility around the home and the rituals that hold a life together. Bringing two of Brightland’s oils into the Hill House world has resulted in something genuinely beautiful, one of my favorite things we’ve ever made.

The collaboration is live now at brightland.co, arriving just in time for Mother’s Day, and I’d love for you to think of it as a gift for anyone who tends to the beauty of everyday life with quiet devotion.

We named this campaign “For the Heart of the Home,” which feels true in every direction I turn it. The home as a place of beauty. The people who make it so. The rituals, the table, the oil on the counter, the meal that says I thought about you. Mothers have always been the heart of that. This one’s for them, and for anyone who tends to the beauty of everyday life with that same quiet devotion.